Photography and publicity
Co-founder of Garuda Vuelos en Globo in Argentina
in 1994 and Flying Brands
in Australia in 2002, Cecilia studied publicity, photography and filming.
Cecilia designs our image and uses her background
as a photographer to document our work.
Her strength resides in the PR area; advise
on marketing, merchandising and
brand awareness through images (an image is worth a thousand words).
She has worked for media companies like
The Discovery Channel, and has
had photos published in countries like Australia, Austria, Italy and Argentina.
In Melbourne she created an immense collection
of aerial images of the city and
was invited to exhibit her work in Federation Square.
With Imagen Satelital, in Argentina, she coordinated the production of a
historical documentary on a balloon crossing of the River Plate, commemorating
a historic flight done in 1907 by flying ace George Newbery
and Aaron de Anchorena.
Cecilia understands the relationship between media and hot air balloons and knows
how to use their interest and how to create stunts to increase the effect of a
campaign.
She works in the organisation of corporate events
and also
in the design of shaped inflatable products.
Creativity and effectiveness in a campaign are her goals. A giant aerograph painting
of the singer Enrique Iglesias on a balloon tethered in the heart of Buenos Aires City
was one of her creations.
Cecilia has also organised original work like
her interview with Bertrand Piccard
in Austria
for the Argentine media, shortly after his succesful round the world flight
in 1999 and publicity
and a media release for Land Rover in Mendoza, Argentina, at
the time of american adventurer Steve Fosset’s launch from that province in his third
attempt at a round the world flight in 1998 (he finally succeeded in his 5th attempt
in 2002, from Australia).
Paying great attention to detail, she tends to discover or create whatever
is necessary to give her work that special touch which makes all the difference.
Also a yoga teacher, Cecilia is the mother of three beautiful,
intrepid and adventurous children.