Why Public Relations?

When launching Virgin Direct (financial services) Richard Branson found that money spent on public relations was 30 times as effective as money spent
on advertising.

Hot air balloons let you combine advertising, public relations and incentives for your key stakeholders - your customers, your staff, and your suppliers.
All this with just one goal in mind - to build your brand. They can combine well with merchandising products based on the campaign.

Hot air balloons are fun, creative, exciting, different, environmentally friendly, modern and cutting edge
but with a link to a romantic past, a source of awe
for children and nostalgia for their grandparents.
A hot air balloon is still a link to the world of adventure - but a safe adventure with experienced commercial pilots and government regulation.

Where your brand already possesses one or some
of these attributes they are substantially reinforced
by the connection with hot air ballooning.

Above all hot air balloons are big. They are so imposing that they cannot be ignored and they just demand to be noticed, so you gain a 6 to 8 storey high moving billboard that your customers (and the media) love to photograph.

Whatever balloons do make news - just going about their business they are still sought after for photo essays or to be included in TV's tourism and lifestyle programmes. But a balloon's newsworthiness increases exponentially with product related stunts - a piano being played on top of a balloon, a car dangling underneath, a hang-glider being launched at record altitude.